First presented at Kunstverein Munich in 2013, Simon Denny’s installation of eighty-nine digitally printed canvases references the conference All You Need Is … DATA staged in 2012. The annual Munich conference and its subsidiary events held around the globe are organized by the Munich-based Digital Life Design (DLD) network, whose aim is to bring together investors, businesses, digital entrepreneurs and other influencers in the field of science, culture and communications, in order to propose and test possibilities for future experiences and products.
The installation marshals us through an incongruous metal structure displaying canvases that collectively form both an archive of the conference and a representation of its various topics. This routing of the viewer and the totalizing effect of the depictions intensify a sense that future speculation is becoming controlled by an elite, driven by opportunities for the monetization of information exchange. The incongruity between the analogue presentation and its subject, or, to say it differently, the incongruity between Denny’s reliance on canvas and its associated values and his depictions, yields a dated and somewhat forensic aesthetic. This datedness reinforces the installation’s focus on the power of speculation to render everything immediately redundant in our digital economy, where data is the only currency.